Lip Recognition - Urban Decay Lip Dance O2O Challenge
To provide engaging in-store experience and educate customers on the multiple shapes of the newly launch VICE lipsticks, we gamified the digital experience with real-time machine learning to map users’ lip feature points to mirror lip expression in different shades of the lipsticks in web-based kiosks at stores.
Results:
Increased number of in-store transaction by 27%
